Just when you thought that fast food giant Burger King couldn’t make itself look more absurd and wanna-be-hip, the meat slingers have come out with a body spray – “Flame”, which the company describes as “the scent of seduction with a hint of flame-broiled meat.”

And just to be sure that you know they’re all “cool like that” they’ve launched the website www.firemeetsdesire.com in which you can eventually gaze upon the half-naked visage of the Burger King himself being all creepy, as he is apt to do.

Should you really feel the need to smell like cooked beast the fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.