And yet another ARG (Alternate Reality Game) is on the radar, but no one seems to know what it’s for as of yet. We’ll call it Holomove for now since that’s the site of interest right now, and well everyone else is doing the same.
Jim Merithew, writer for Wired’s The Underwire, received a package that contained a paper crane, a memo from the Department of Energy and an empty Emergen-C packet with a sticker with a multicolored chemical model. Same for someone from the ARG forum Unffiction. Once some clues were put together that took you to the above mentioned site. There you find the blog of one Nate Bozeman, who was recently hired as lead software developer for the company. And then that takes you to all sorts of other on-line clues.
Right now there’s no real clues as to what this particular ARG will be for. Some are speculating it’s for a as yet named Microsoft product since the game has referenced two actual employees who’ve Twittered about the game’s main character (Nate Bozeman) and appear to be involved in the game. Another theory is that it could be for the upcoming new season of The Sarah Connor Chronicles or even for any of the four new Fox Sci-Fi shows (Virtuality, Fringe, Dollhouseand Boldly Going Nowhere).
Best bet is to start out with the first discovered site, Holomove, and then move on to the Unffiction forums for clues you can’t figure out on your own.
Happy hunting down the Rabbit Hole. Damn, that sounded really, really wrong.
The viral marketing for Hellboy II: The Golden Army is very much an ARG (Alternate Reality Game). A web address - hetfet.org - was seen throughout the movie trailer, which at the time lead to a simple page with a mysterious logo for something called… HETFET (shocker, no). Fast forward to this weekend and now it’s a full-blown site for the fictitious organization Humans for the Ethical Treatment of Fairies, Elves and Trolls. The site is filled with PETA-like content, making for a fun game filled with photos, forums (need to join to access) and another link to add to the list - thesecretdevice.com, which is a simple Flash based puzzle that when solved offers yet another set of links to delve deeper into the game.
Also of note, The Underwire reports that some media outlets received a press release from a mysterious and untraceable Shera Vellotts about a HETFET protest that was held in New York City:
“Dozens of protesters armed with ‘Save The Trolls’ signs disrupted a gathering at New York City’s Jacob Javits Center this past weekend, intent on raising awareness for…HETFET, but after a short time, police arrived on the scenes to disperse them, forcibly removing several of the protestors in the process.”
And yes, there was an actual protest, signs and all.
I also took a look-see at Unfiction.com, a community forum for ARGs, for more information. Seems to be quite a bit, which if you’re a sucker for these games will be very helpful.
So yeah, yet another ARG to sap your time away from you, your family and friends. Guillermo, Guillermo, Guillermo… you clever marketing whore. God bless you.
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