Tag Archive for 'Alternate Reality Game'

ARG Allert, But Game Is Still Mystery

And yet another ARG (Alternate Reality Game) is on the radar, but no one seems to know what it’s for as of yet. We’ll call it Holomove for now since that’s the site of interest right now, and well everyone else is doing the same.

Jim Merithew, writer for Wired’s The Underwire, received a package that contained a paper crane, a memo from the Department of Energy and an empty Emergen-C packet with a sticker with a multicolored chemical model. Same for someone from the ARG forum Unffiction. Once some clues were put together that took you to the above mentioned site. There you find the blog of one Nate Bozeman, who was recently hired as lead software developer for the company. And then that takes you to all sorts of other on-line clues.

Right now there’s no real clues as to what this particular ARG will be for. Some are speculating it’s for a as yet named Microsoft product since the game has referenced two actual employees who’ve Twittered about the game’s main character (Nate Bozeman) and appear to be involved in the game. Another theory is that it could be for the upcoming new season of The Sarah Connor Chronicles or even for any of the four new Fox Sci-Fi shows (Virtuality, Fringe, Dollhouseand Boldly Going Nowhere).

Best bet is to start out with the first discovered site, Holomove, and then move on to the Unffiction forums for clues you can’t figure out on your own.

Happy hunting down the Rabbit Hole. Damn, that sounded really, really wrong.

Alternate Reality Game: Quarantine

Sony Pictures has unveiled the latest viral marketing sensation to support the upcoming film Quarantine, a remake of the classic Spanish thriller. The first video was released this past March on YouTube by the user EricsVideoBlog. It documents what looks to be a hazmat cleanup outside of an inner-city apartment complex, with a standoff occurring inside of the building simultaneously. The YouTube account is filled with all sorts of theories and at least one lead in the ARG - The Last Palm Tree, the blog of retired police officer Mike Davidson, who has decided to investigate what actually happened in the building. The blog is filled with more videos as well as photos and links to other possible ARG sites.

The move itself is due to hit theaters this October. You can get some more insight and clues on the ARG community board Unfiction.

In the meantime here’s the newly released movie trailer, which is very similar to the YouTube video.

Source - Unfiction and The Underwire




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