Sony Pictures has unveiled the latest viral marketing sensation to support the upcoming film Quarantine, a remake of the classic Spanish thriller. The first video was released this past March on YouTube by the user EricsVideoBlog. It documents what looks to be a hazmat cleanup outside of an inner-city apartment complex, with a standoff occurring inside of the building simultaneously. The YouTube account is filled with all sorts of theories and at least one lead in the ARG – The Last Palm Tree, the blog of retired police officer Mike Davidson, who has decided to investigate what actually happened in the building. The blog is filled with more videos as well as photos and links to other possible ARG sites.
The move itself is due to hit theaters this October. You can get some more insight and clues on the ARG community board Unfiction.
In the meantime here’s the newly released movie trailer, which is very similar to the YouTube video.
Source – Unfiction and The Underwire
Tags: Alternate Reality Game, Quarantine
